• [reframe]
  • creative workshops
    • ULB23 - sustainable services in tourism
    • ULB22 - travel startup challenges
  • with Gaetan Cotton
    • Portfolio

crafting design solutions for meaningful outcomes for all users.

Pragmatic and flexible, I pursue innovative and collaborative challenges to design the interactions of customer with the brand or service, the staff and all that is required to support them.I have been fortunate to travel, live and work, share a large variety of the world cultures. I have worked in businesses small and large, in industries ranging from tourism, software development to large Media Publishing Group, from Corporate to Government.Here is the evolving palette of my hands-on work and personal skills.
  • hybrid service design session

    Definition of design principles session blending analog post-it and shared live digital board. From analysing the end-to-end blueprint to addressing a specific painpoint, I orchestrate practical and tangible design solutions to deliver an improved service.
  • WORKSHOP FACILITATION

    A Government Policy review consultation engaged industry members in structured feedback. User-Centred Design workshops are a great opportunity to generate empathy and build consensus with activities aimed at inspiring new ideas or drive creative output.
  • USER RESEARCH

    Early prototype testing can happen in corridors or marketplaces, for 5 seconds or 50 minutes.As a trained journalist, I appreciate that interviewing is an art. Meaningful and relevant questions are fundamental for ethnographic research, usability testing.
  • UX DESIGN

    Designing the flow of the Happy Path, while considering the disgruntled retry after failure.Debate aside, UX tends to concentrate on improving digital interactions on a specific touchpoint. Make each pixel count and use white space to let them breathe.
  • DESIGN SPRINT

    To rally a wider audience around a larger problem, for a few days or a full week, in-house or remotely. Co-creation needs to be given the space, time and stage it deserves. Direct collaboration with service/product actors yields unexpected insights and solutions.
  • BRICOLEUR - maker

    IoT Internet of Things, vision & sound, Raspberry Pi and co-operative videogame aficionado. Coding from template, soldering and building from scratch stretch my DIY skills and are handy to make design tangible, to prototype, test and implement ideas.
  • DIGITAL IMAGING & ASSET MANAGEMENT

    Pixels & metadata. Digital files are just a bunch of meaningless bits without an envelope of rich data. Google has changed our filing habits, pretty much destroyed them. The challenge of media libraries is the time it takes to create and ingest quality metadata for captioning and rights management.
  • CULTURE & THE ART OF PROJECT CLOSURE

    Workplace wellbeing and how to celebrate mislestones, project reset or hand-over. Workplace culture can be reduced by the lowest behaviour the boss tolerates... So I look from the outside in, foster conversations around values of inclusiveness and integrity. Project gets wrapped up with Alternative Awards Ceremony or storytelling.
Very good facilitator- thank you! Very positive experience. Enjoyed the methodology and the approach...much better than having PowerPoint!! Everyone has a say of their ideas – inclusive method. Completely different type of workshop – it was interesting to approach things in a different way Good exercises that enabled thoughts to be put down and expanded upon. User-centred workshop attendees. London, Belfast, Birmingham, Llandrindod, Edinburgh and York.
Gaetan... joining the team had a fantastic impact on changing our culture of design to a more user-centered approach. He involved the whole team into the process and showed amazing tools which helped us to improve the visibility of our work. Thanks to Gaetan I started to expand my UX skills! Katarzyna Karska, VP Product, Precursive
Gaetan has proven to be highly adaptable, approaching problems head-on in a process driven way. In ambiguous situations, he provides the structure in which his teammates can flourish. His passion for design is infectious and improves the work of everyone around him, he’s a great addition to any team!Elaine Van, Customer Success, Precursive
Creative workshops Learn how to craft design solutions for private & public sector services. with Gaetan Cotton Expanding from a first career in journalism and photography, Gaetan has spent the past two decades helping organisations build bridges between users and digital technology. He currently is a Senior Service Designer for the Institute for Apprenticeships and Technical Education. Previously he’s worked in the travel and publishing industries, in startups and consulting agencies for local and national government departments.
Copyright Gaetan Cotton 2023© All rights reserved.

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